terms of market share, Apple significantly closed the gap
with market leader Samsung in the quarter, as the combination
of Apple's iPhone 5 and iPad Mini brought Apple up to 20.3
per cent unit shipment share versus 21.2 per cent for Samsung.
On a revenue basis for the fourth quarter, Apple continued
to dominate with 30.7 per cent share versus 20.4 per cent
share for Samsung.
forward, IDC expects that tablet shipments will surpass desktop
PCs in 2013 and portable PCs in 2014. In 2013, worldwide desktop
PC shipments are expected to drop by 4.3 per cent and portable
PCs to maintain a flat growth of 0.9 per cent. The tablet
market, on the other hand, is expected to reach a new high
of 190 million shipment units with year-on-year growth of
48.7 per cent while the smartphone market is expected to grow
by 27.2 per cent to 918.5 million units.
a regional perspective, the smart connected device volume
in emerging markets grew by 41.3 per cent in 2012 with the
tablet volume growing by 111.3 per cent and smartphone volume
by 69.7 per cent year over- year. Mature markets, on the other
hand, grew by 15.6 per cent and saw a huge plunge in the PC
market in the year 2012.
the end of 2017, IDC predicts that the tablet and smartphone
markets will have a huge growth potential in the emerging
markets. During this time, tablet unit shipments are expected
to increase by a factor of three with a shipment value of
$125 billion dollars while smartphone unit shipments are expected
to double and reach a shipment value of $462 billion dollars.
Portable PCs, on the other hand, will show a moderate single-digit
growth while desktop PCs are expected to consistently decline
year over year with almost no growth in 2017.