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MUMBAI:
Sony Pictures Television (SPT) Networks, Asia has inked a
deal with Thailand's Me Television for the carriage of Animax
and Sony Entertainment Television (Set) on its Internet protocol
television (IPTV) pay-TV platform, MeTV.
Animax
and Set are placed in the newly launched "Choice L"
MeTV basic tier, reaching a wide base of subscribers, on channels
415 and 335 respectively.
MeTV
is a joint venture between ITV Media (HK) Limited and Telecom
Of Thailand (TOT) currently available to over 40 per cent
of broadband Internet connections in Thailand, or more than
1 million subscribers.
SPT
executive VP, GM, Networks, Asia Ricky Ow said, "A progressive
economy and a rapidly growing middle class offer great potential
for pay-TV penetration to grow significantly in Thailand.
We are excited to bring our channels to an even wider audience
in this vibrant market, and look forward to working with MeTV
to make Animax and SET must-have content offerings for their
customers".
Thinakorn
Thianprathum, the newly appointed MeTV GM in Bangkok commented,
"We are honoured and excited to establish our relationship
with Sony Pictures Television Networks, Asia, which will provide
our subscribers with exceptional value, initially through
two of the most prestigious television channels in Southeast
Asia, from one of the world's leading producers and distributors
of entertainment programming.
"Set
will provide high quality general entertainment to our young
adult subscribers who appreciate fashion, lifestyle, design,
food, romance and celebrity gossip; while Animax will excite
our younger subscribers with anime across the genres of action,
romance, horror, supernatural, comedy, and slice-of-life.
MeTV looks forward to expanding our relationship with SPT
Networks in Asia, through the acquisition of additional television
programming in the coming months to bring new world class
television entertainment to our subscribers at MeTV".
Animax
is currently available to 44 million homes in 17 markets offering
anime programming for everyone including some of the most
popular new series that are simulcast with Japan.
SET
is broadcasting in 12 territories serving up a 'wickedly,
juicy' brand of female skewing, English entertainment including
drama, lifestyle-reality, and celebrity-driven variety shows.
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