Technology

BookMyShow.com is official ticketing partner for six IPL teams

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MUMBAI: Entertainment ticketing portal BookMyShow.com has announced its association with the SunRisers Hyderabad team for IPL 2013, making it the official ticketing partner for six out of nine IPL teams this season.

With this development, BookMyShow.com will be managing 60 per cent of the ticketing inventory for IPL 2013, making it the largest ticketing provider this season.

BookMyShow.com has been associated with IPL teams for four consecutive years and will be the official ticketing partner for Mumbai Indians, Kings XI Punjab, Rajasthan Royals, Pune Warriors, Delhi Daredevils and Sunrisers Hyderabad this season.

BookMyShow.com founder, CEO Ashish Hemrajani said, "We are happy to be long standing partners for these IPL teams, witnessing a year on year increment of around 18 - 25 per cent in revenues for our organisers each season. Online sales have become an essential element for every IPL team with 85 per cent of IPL sales in high internet penetration markets derived from online sales. Even low internet penetration markets have emerged with 75 per cent of tickets sold online last season, showcasing a 35 per cent growth in online sales since its inception

"Being market leaders‘ in this space, we understand the sensitivity of each market and implement different and effective marketing strategies in accordance to the same. We are associated with 6 IPL teams this season, managing more than 15 lakh tickets for the IPL 2013 teams and we hope to partner with two more teams in IPL 2014."

In order to extend its reach among customers, BookMyShow.com has tied up with leading brands including Café Coffee Day, BMW, Mercedes Benz and more. Apart from being the official ticketing partner, BookMyShow.com will also manage the on-ground operations for all six teams which would encompass strategy and planning, ticket printing with security features, ground sales, home delivery, inventory management, stock distribution, cash collection, corporate and package sales, online marketing, gate entry validation plus management and reconciliation (post event). BookMyShow.com has also been awarded with accreditation management for four IPL teams - Rajasthan Royals, Kings XI Punjab, Pune Warriors India and Royal Challengers Bangalore.

Apart from booking tickets online, customers can also view details such as seating arrangement, venue, offers, players‘ information, ticketing outlets and delivery tracking of tickets. One can also purchase the official teams‘ merchandise on the website. BookMyShow.com also has a customer support that can be reached online, on the phone or through its retail outlets for addressing any ticketing issues.

Tickets for Delhi Daredevil, Kings XI Punjab, Mumbai Indians, Rajasthan Royals, and Sunrisers Hyderabad are currently live on BookMyShow.com. Tickets for Pune Warriors India will be live from today 25 March.

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