Nick in deal with Fuhu to launch co-branded tablet

MUMBAI: Nickelodeon and Fuhu have signed a multi-year deal to produce and distribute Nickelodeon-themed tablet accessories and nabi Jr. tablets pre-loaded with the network‘s content.

The first release of the partnership is the recently launched, touch screen nabi Jr. tablet, filled with educational apps, games, and videos, from hit Nickelodeon preschool series including Dora the Explorer, Team Umizoomi and Bubble Guppies.

This spring, a line of Teenage Mutant Ninja Turtles-inspired mobile tablet accessories, such as character bumpers, Kinabis and stands, will be available nationwide, ranging from $19.99 to $79.99.

"We are thrilled to partner with Fuhu, Inc., they are a leader in designing state of the art devices and kid-friendly mobile tablet accessories," said Nickelodeon Consumer ProductsSenior Vice President, Global Toys and Consumer Electronics Manuel Torres.

"Bringing our captivating characters and adventure-filled stories to the nabi Jr. tablets; and our line of Teenage Mutant Ninja Turtles-themed accessories, offers Nickelodeon fans a deeper connection with their favorite properties wherever they are."

"We are honored to partner with Nickelodeon, a company that is synonymous with rich and engaging kids and family entertainment, and is genuinely humbling to be creating a unique technology platform like nabi Jr. in collaboration with Nick Jr. content. We believe that this partnership will bring children consumer electronics, learning and entertainment to the next level," said Fuhu CEO Jim Mitchell.

"As a leader in entertainment and education, we are thrilled to bring Nickelodeon content to nabi Jr. tablets. Our preschool fans, with their parents, can learn while interacting with characters they love across games, videos and books," said Nickelodeon Group VP, Games Vikram Goel.

Additionally, Fuhu, Inc. is an associate sponsor of Nickelodeon‘s 26th Annual Kids‘ Choice Awards 23 March. The nabi Jr. tablet features an Nvidia Tegra dual-core processor, Android 4.0 ICS, 5-inch high-resolution (800x480) capacitive touch screen and rotating front and back camera for only $99.

nabi Jr. is a breakthrough product that redefines education with the first tablet-based adaptive learning system that takes a holistic approach to courseware vs. individualised textbooks and stand-alone apps.

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