Technology

Zee News to boost presence in Singapore via StarHub

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MUMBAI: Zee News will be expanding its distribution in Singapore. The Hindi-language news channel will be carried on pay TV operator StarHub from 2 April.

With this launch, Zee News will be the first Hindi-language news channel to be made available in Singapore. Customers who currently subscribe to Zee TV will be able to catch Zee News at no additional charge.

The addition of Zee News will augment the existing line-up of nine Hindi channels on StarHub TV which comprises Zee Cinema (Channel 130), Zee TV (Channel 125), Channel V India (Channel 132), Colors (Channel 128), Eros Bollywood On Demand (Channel 142), Sony Entertainment TV (Channel 127), Sony Max (Channel 131), Star Gold (Channel 129) and Star Plus (Channel 126).

Programmes on Zee News include ?Badi Khabar? which brings the biggest story of the day to viewers with moving pictures, analysis and in-depth coverage, the flagship bulletin ?News @ 9? that contains all the main news items of the day, and The Inside Story that brings to light sensitive national issues that affect the ordinary man on the street.

In addition to bringing the news coverage that matters to the Hindi-speaking community, StarHub TV will also be bringing the A-listers of Zee TV to the Singapore fans. StarHub will be presenting Zee Nite on 6 April at Esplanade - Theatres on the Bay. Zee Nite is a one-night only concert that showcases the best of India?s television stars.

StarHub VP of media business unit Lee Soo Hui said, "The addition of Zee News on StarHub TV helps to anchor our Hindi line-up with a strong news offering. Customers who are concerned about news affecting the Hindi-speaking community in India can now be kept up-to-date through Zee News."

"As Zee News is offered to Zee TV subscribers at no extra charge, customers can now enjoy two channels for the price of one. It is a testament of our commitment to continually offer the best programming with the greatest value to our subscribers.

"We are also pleased to bring Zee Nite back to Singapore since its successful inauguration here in 2006. The stellar line-up of India?s favourite TV stars at Zee Nite promises to be a treat for all fans of Hindi entertainment."

To allow StarHub TV customers to get a taste of both Zee News (channel 158) and Zee TV (channel 125), a two-week free preview will be held from 2 April to 16 April. StarHub TV customers can subscribe to Zee TV Pack which includes Zee TV and Zee News at a monthly subscription of $8.56 (including GST). Existing Zee TV customers will be able to enjoy Zee News at no additional cost.

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