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MUMBAI:
Taj Television has acquired the media rights for Glasgow 2014
Commonwealth Games for Indian subcontinent which includes
markets like India, Pakistan, Sri Lanka, Nepal and Maldives.
The
media rights package includes both free-to-air and subscription
television rights, along with internet, mobile and radio rights.
The financial details of the deal were not disclosed.
As
part of the deal, Taj TV will promote the Glasgow 2014 Commonwealth
Games across all of its network channels and carry extensive
live coverage on Ten Sports.
Taj
TV will also work with the national free-to-air broadcasters
in each country enabling them to broadcast highlights of the
17 sports on show across the 11 days of competition at Glasgow
2014.
Taj
TV is the company under which Zeel's sports broadcasting business
operates which includes Ten Sports, Ten Cricket, Ten Action+,
Ten Golf and Ten HD.
Zeel
Sports Business CEO Atul Pande said, “This acquisition
is testament to our commitment to reach out to a wide audience
base across the Indian sub-continent with the most interesting
and compelling programming. We are delighted that our viewers
can now be part of the Commonwealth excitement as they watch,
share and celebrate the Glasgow 2014 Commonwealth Games."
Glasgow
2014 will be the biggest multi-sport event Scotland has ever
hosted and around 4,500 athletes from 71 nations will take
part in the Games.
“The
arrangement we have reached with Taj Television to become
one of our broadcast rights holders is a strong indicator
of the success of our commercial programme in this sector.
Through Taj’s efforts, we look forward to sharing Scotland’s
biggest sporting spectacle with audiences across the continent,"
said Glasgow 2014 chief executive David Grevemberg.
The
sale of broadcast right packages around the globe is a key
part of Glasgow 2014’s commercial programme which aims
to raise £100million in revenue through licensing, merchandise
and ticketing.
"A
key aim of Glasgow 2014 is to ensure as many people as possible
across the world can share the experience of an outstanding
Commonwealth Games in Scotland and the sporting achievements
of thousands of great athletes from across the world,"
he added.
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