Big Thrill expands into Mumbai and Delhi with new carriage deals

MUMBAI: Big RTL Thrill, the action entertainment channel targeted at male audiences, has launched on digital distribution platforms in Mumbai and Delhi.

In Mumbai and Delhi, the channel has signed deals with In Digital, Hathway, Digicable, 7 Star, JPR Spacevision, ABS, Siti Cable, Home Cable and Star Broadband enabling it to expand its coverage to reach out to over 6.5 million households across both cities.

This move is in line with its business plan of reaching out to audiences across one million+ towns in the Hindi-speaking markets (HSMs) in a phased manner, Reliance Broadcast Network Limited (RBNL) said.

Big RTL Thrill is already available on Reliance Digital TV and other local platforms in Uttar Pradesh including Den, Digicable, Siti Cable, InCable, Siti Cable, Moon Cable and Sea TV.

The joint venture channel between Reliance Broadcast Network and Europe‘s RTL Group that goes with the tag line Action ka Baap showcases the best internationally acquired content dubbed in Hindi.

Targeted at male audiences (15-44 years), Big RTL Thrill promises to offer edge of the seat entertainment with content that ranges reality shows, action series, wrestling, extreme sports, game shows and action movies.

RBNL CEO Tarun Katial said, "Big RTL Thrill has performed excellently in the regional market of Uttar Pradesh, consistently delivering strong numbers. The Channel, with its distinctive international dubbed content has already outperformed other regional male targeted channels and now makes its entry into the metros of Mumbai and Delhi."

The channel is positioned to create a new genre of entertainment for male audiences across the Hindi speaking markets.

Until now, male skewed entertainment has been sporadically available across channels but there is no channel that caters exclusively and comprehensively to male audiences and their entertainment needs.

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