BBC Worldwide incoming president, global markets Paul Dempsey
has named his senior leadership team who will be responsible
for running the businesses in Western Europe; Central and
Eastern Europe; Middle East and Africa (Cema); Asia and Latin
appointments, which officially start on 2 April, follow the
reorganisation of BBC Worldwide to further increase its focus
on international markets, enabling it to capture future growth
opportunities around the world.
reorganisation will see the business reconfigured from divisional
to geographic lines of management. As a result, BBC Worldwides
existing structure, primarily based around five global divisions,
will cease to exist. Instead, P&L ownership and primary
commercial accountability will move closer to its customers.
executive VP becomes responsible for the P&L; business
development and delivering revenue and profit growth across
all businesses in their region which will include channels;
TV sales; consumer products and production.
into Dempsey, the new executive VPs are:
David Weiland, who becomes executive VP for Western Europe.
In addition, this role will be responsible for guiding
and leading the development of commercial Sales strategys
in order to maximise the value of BBC Worldwide IP, and
grow BBC Worldwide revenue within Western Europe, CEMA,
Asia and Latin America.
Ian McDonough, who becomes executive VP for Central Europe,
Middle East and Africa regions. In addition he has a global
commercial remit for BBC Channels Strategy and will work
closely with Liam Keelan, the new BBC Worldwide Editorial
Joyce Yeung, who becomes executive VP for Asia.
Fred Medina, who becomes executive VP for Latin America.
said, Weve got big plans to build the fan base
for BBC brands all around the world. These senior level
appointments are a sign of our ambition. With Fred, David,
Ian and Joyce leading the charge, Im sure well
enjoy much success in taking the Worldwide in
our company name to new heights.