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MUMBAI:
In a one of its kind partnership, Cartoon Network has partnered
with Rovio Entertainment to bring Angry Birds Toons, an animated
TV series based on the globally successful and trendsetting
game Angry Birds, to Indian kids.
Scheduled
to premiere on 16 March, this weekly series will air in the
mornings.
The
series is based on the life of the Angry Birds living on Piggy
Island. Red and his fearless feathered companions, Chuck,
Matilda, Bomb, Blues and Terence, must band together to protect
their eggs - and their future - from the wily plotting of
the Bad Piggies.
"We've
long wanted to tell our fans the story of the Angry Birds
and the Bad Piggies, to introduce their personalities and
their world in detail," said Rovio Entertainment CEO
Mikael Hed. "We're delighted to partner up with some
of the best video-on-demand providers and TV networks across
the world. It is an important milestone for us on our journey
towards becoming a fully-fledged entertainment powerhouse."
Turner
International India Senior Director and Head of Kids vertical
Krishna Desai said, "At Cartoon Network, we pride ourselves
on understanding kids and delivering innovative and entertaining
content to them. The Angry Birds games are a global phenomenon
with kids and adults and we look forward to partnering with
Rovio Entertainment as the broadcast partner for Angry Birds
Toons animated series. We are certain that kids will be
enthralled and excited to watch this adaptation of Angry
Birds on Cartoon Network."
Angry
Birds Toons will feature 52 episodes, with a new episode
released each week.
Additionally,
Rovio Entertainment is launching one of the world's biggest
video networks in its Angry Birds game titles on smartphones
and tablets. Fans can watch the latest adventures of the
birds and pigs through a dedicated channel available in
all Angry Birds apps.
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