new feature this year is the Brands and Content Masterclass,
sponsored by Ogilvy and Mather and in partnership with Hyper
Island. The Masterclass will bring together more than 80 executives
working in branded entertainment from brands, agencies, production
companies, TV networks, digital platforms and social networks.
The objectives of this Masterclass are to learn how to create
engaging branded entertainment, meet potential partners in
this field, and to share best practices from a selection of
some of the most successful branded entertainment campaigns.
Masterclass will be introduced by Hyper Island CEO Johanna
Frelin, and will feature contributions from ITV MD Commercial,
Online and Interactive Fru Hazlitt; McLaren Group Brand Director
John Allert, and Framestore executive producer Simon Whalley.
Other participating brands include Renault and Swarovski,
while the Newcast (Publicis), MEC and Havas agencies will
also take part. In the following lunch, the 2013 Brand of
the Year award will be delivered (succeeding 2012 Heineken
and 2011 Amex).
new feature is the Women In Tech and Media Breakfast, during
which the challenges women face as they shoot for greater
influence in the industry will be discussed. The talents of
tomorrow will be showcased in the Content 360 Pitch Competition
for transmedia producers and creative agencies, this year
sponsored by Russian independent broadcaster CTC Media and
telco MTS; the MipCube Lab, an international competition for
startups innovating in the TV field; and the TV Hack Day,
featuring 15 selected developers and designers who have 48
hours to come up with what might be the next big app. All
of the winners plus Brand of the Year will be showcased in
the Innovation show.
also provides hands-on opportunities through workshops like
the YouTube Creators Masterclass for Content Producers, run
by Head of YouTube Next Lab EMEA at Google David Ripert or
the Social TV Bootcamp, which will provide a live consulting
session on strategies to build social TV projects.
7 April, as a preamble to the main event, MipCube Plus will
offer a one-day think-tank dedicated to unlocking fresh business
opportunities for new content creation, user engagement and