Indiantelevision.com's > Digital Edge>Cricket SA launches lovecricket app on Mxit

Indiantelevision.com's Digital Edge

Cricket SA launches lovecricket app on Mxit

Indiantelevision.com Team

( 2 March 2013 6:05 pm)

MUMBAI: Cricket South Africa (CSA) has launched its first mobile-only community, lovecricket, on Mxit, South Africa's largest mobile social network.

The app gives fans match details, player profiles, match scores, news, polls and an opportunity to have their say.

CSA Acting CEO Naasei Appiah commented, "As a mobile app, lovecricket, expands on our social media success by giving more people the chance to become part of the conversation. Mxit’s natural inclusivity - because it works across feature and smart phones - made it the perfect platform for us to keep increasing awareness and growing our fan base."

Mxit is a downloadable social chat application that works on over 3 000 mobile devices from a standard Nokia to a high-end Samsung.

Mxit CMO Vincent Maher commented, "The scoring functionality is an important part of this app. Getting background information on players or games is great but the real engagement and excitement will be built by giving fans the sense that they are right there at the stadium. Once the real time scoring is added I cant' imagine a better mobile way to stay close to a game."