Digitisation to fuel revenue growth models: Manish Tewari

NEW DELHI: Information and Broadcasting Minister Manish Tewari has said that the ongoing digitisation process would help in building transparency in the system and enable the growth of revenue models in the broadcasting industry.

The process would also help broadcasters in identifying a balanced growth model through the increased share from the subscription revenues.

Delivering the key note address at the Seema Nazareth Award function for excellence in print media here today, the Minister said there was urgent need for key stakeholders within the media to introspect in view of the trends that had emerged as a result of corrosive discourse on one side and responsible discourse on the other.

Referring to the challenges that had emerged because of the growth of social media, Tewari said these tools had created an unprecedented potential to connect with target audience for the dissemination of news and information.

The impact of this medium was so profound that it had also integrated with the print media in the dissemination mechanism. The changing paradigm in the media landscape had resulted in creating opportunities for the journalistic fraternity.

Tewari said the institution of the Seema Nazareth Award had provided an ideal platform to encourage and inspire young journalists in the print media. He conferred the Award on Sushmi Dey and two Special Mentions on Shelly Walia and Debolina Sengupta. The Seema Nazareth Award has been instituted by Business Standard.

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