to Parameswaran, the real benefits of digitisation have not
reached people. "The subscriber management system is
not in place. What has happened is only set top boxes have
been installed, Parameswaran said, while taking part
in a panel discussion on digitisation at Ficci Frames 2013.
Parameswaran said that the Trai had recently issued notices
to MSOs and LCOs (Local Cable Operators) to make their SMS
operational in DAS areas to ensure things fall in place.
While commending the industry for achieving digitisation in
a short span of time, Den Networks CMD Sameer Manchanda assured
that the SMS and billing system will fall in place in 60 days.
We should have all things in place in 60 days. Putting
eight million STBs was a herculean task. Digitisation has
taken years in other countries, Manchanda said.
IndiaCast Group CEO Anuj Gandhi said the ARPUs (Average Revenue
Per User) will increase gradually. The key is to segment existing
channels and create packages accordingly. A case in point,
Gandhi said, was having a South Indian channel package for
Gandhi urged the industry to take one step at a time. The
immediate priority, he said, was to get back-end systems in
place. For broadcasters, its a scary thought that
the customers are getting more channels for the same price,
According to Multi Screen Media (MSM) CEO Man Jit Singh, government
should continue to play the facilitators role like it did
in the first phase. He also said that STBs have installed,
subscribers are getting digital signals but little has changed
apart from that.
What we have shown in first phase is that we came together
as an industry to implement digitisation. The government also
has a critical role to play. It should continue to play the
facilitators role to bring together different stakeholders
in the industry, Singh said.