BENGALURU: The Star Network announced today that it will formally launch its second Kannada GEC Suvarana Plus on July 14. Industry sources say that test signal of the channel are already on and that the network is in talks with major MSOs‘ for carriage of the channel. Initially, Suvarana Plus will be available digitally on cable in Bangalore and Mysore and on analog in the rest of the state. Availability of the channel on the DTH and IPTV platforms are a while away as yet.
Asianet Communications MD K Madhavan says, "Karnataka has been a key market for us, we are buoyant and see huge potential in the Kannada television space. Suvarna has been offering wholesome family entertainment to Kannada homes and is the leader in prime time. Suvarna Plus is our new offering which will have a new perspective in terms of entertainment. Both these channels will have distinctive content offering. With the launch of Suvarna Plus we intend to increase our dominance in Kannada GEC market."
"Masthi Swalpa Jaasthi" (Just a little more entertainment, mischief) is the tagline of Suvarna Plus, and the channel says that this tagline captures a basic tendency of humans to get ‘A bit more‘ in everything and it promises the viewer of ‘something extra‘ in terms of entertainment.
The idea behind Suvarna Plus is to create content which acts as a stress buster, the content offering includes movies, comedy fiction shows, reality shows, chat shows, film based shows and music. The channel will also offer content targeting youth with shows like Campus Connect.
Initially, two to three hours of content specifically for Suvarna Plus will be mixed and matched with some content from Suvarna as well as music and movies. Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a millionaire‘ which has garnered big ratings for Suvarna will also be aired in the afternoon reveal sources at Asianet.
The new content for the channel includes Comedy-Comedy. This one hour show will be aired from Monday to Friday at 6PM. The show will also have a weekend recap. The other shows are: Namma Family (Our Family), a half weekly show, to be aired for an hour in the 1pm afternoon slot; Cinereels, a half an hour show delving into new Sandalwood releases, aired daily at 9.00 am and a half an hour ‘rag show‘. Campus Connect, also a half an hour show will run on weekends at 12.30pm.
On the launch day, a Sunday, the channel plans to air four big movies featuring some heavyweights from Sandalwood - Ganeh, Sudeep and Darshan - the movies being ‘Veera Madakari (Sudeep); Shourya (Darshan); Chellata (Ganesh) and Tirupati (Sudeep).