Star India, Hindi film industry join hands in efforts to help flood-ravaged Uttarakhand

MUMBAI: Star India, one of the leading media and entertainment conglomerate, will strengthen the on-going efforts at rehabilitation in flood-ravaged Uttarakhand by raising funds to help bring comfort to victims of the tragedy.

Leading actors from Bollywood will join Star's fund-raiser - a seven-hour marathon event on the occasion of Independence Day - the company claims in that this is a first such effort by the entertainment industry to ease the sufferings of people impacted by the floods.

Star India CEO Uday Shankar

The entire advertising revenue generated through the event will be channelled to not-for-profit organisations that are working diligently to restore normalcy in Uttarakhand.

"The tragedy in Uttarakhand is a solemn opportunity for every Indian to lend a helping hand," Star India CEO Uday Shankar said. "This occasion demands that people join forces to support those in need. It's heartening that people are coming together and our role is only that of a catalyst."

Early confirmation of stars supporting the initiative include Indian cinema's icons Amitabh Bachchan, Lata Mangeshkar, Ajay Devgn, Kajol, Anil Kapoor, AR Rahman, Boman Irani, Shankar-Ehsaan-Loy, Pritam, Prasoon Joshi, Mukesh Bhatt, Ayushmann Khurana and celebrities from top television shows of the Star network such as 'Diya Aur Baati Hum', 'Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara', 'Saraswatichandra', 'Savdhaan India', 'Devon Ke Dev Mahadev' and 'India's Dancing Superstars' among others.

Ogilvy & Mather has partnered Star India as the creative agency for the on-ground event that'll be managed by Wizcraft.

Film Producers Guild, Federation of Western India Cine Employees (FWICE), TV Artists Forum, Corporate Charity Trusts and several independent industrialists and donors will partner Star India's Independence Day marathon fund-raiser that will be attended by senior leaders from the state and central governments.

"I am delighted that the Indian film industry has embraced our outreach plan and is partnering with us in this initiative to spread hope," Shankar added.

"Both television and the Hindi film industry consider it as their primary responsibility to do their bit for the very same people who have showered us with unconditional love and affection. We hope that our efforts will sensitise millions of viewers and inspire them to contribute whole heartedly towards the daunting task of rebuilding the state," president of the Film & Television Producers Guild Mukesh Bhatt said.

The gala event will be telecast live on key channels of the Star India network including flagship Star Plus, Life OK, Star Jalsha, Star Pravah, Star Utsav and Channel V.

Viewers would also be encouraged to aid the mammoth task of rebuilding the hill-state.

FWICE president Dharmesh Tiwari and general secretary Dinesh Chaturvedi said that they are happy to partner Star India in this joint initiative to raise awareness and funds.

"We are delighted to express our support and join hands with Star India and the film industry to celebrate the Independence Day, dedicated to the people of Uttarakhand", said Wizcraft International Entertainment director Wiz Sabbas Joseph.

Star India had, earlier this month, started focused campaigns featuring renowned artistes from the network's popular shows, urging its viewers to support Uttarakhand's cause by making generous donations. The network had partnered renowned NGO Goonj for this initiative.

In addition, the employees of Star India also pitched in to the relief efforts and made generous donations. Star will match the contribution made by its employees and will closely monitor the proper utilisation of these funds.

Latest Reads
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories