Television

NDTV readies for Profit relaunch

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/08/ndtv.jpg?itok=LfbaOr2W

MUMBAI: When things are going ok, you still need to fix them to make them fabulous, is an adage some business executives believe in. And that's exactly what the folks at newscaster NDTV group's NDTV Profit are doing. On the cards, is a total rejig of the business channel's FPC - the only thing it will happen post 4 p.m. when business prime time and coverage of the stock market ends.

Says NDTV Group CEO Vikram Chandra: "We have been thinking of revamping NDTV Profit for a while. Though it is good to have business shows during the day, there isn't much interest in the channel, once business prime time ends at 4 p.m."

Most business news channels air magazine programming which is related to technology, property and automobiles. And Chandra wants NDTV to refrain from doing just that, he wants programming in the entertainment space to be added on. One show that will continue to be on the channel is The Property Show.



    

Sources indicate that external and independent TV producers are being called in to pitch in with ideas for programming the late evening slots. Among the business models being considered is the airtime barter model wherein producers and brands can buy time slots and get advertising time in exchange for programming, something which channels like DD and Sun TV have been doing rather profitably. Sources have also said that some programs will also be commissioned for the new channel.

The 'NDTV Profit' name is also likely to give way to another moniker. A date has not been set yet, but Chandra says that in the next three or four months, a brand new channel should be up and running. Though he refrained from giving specific details he did say "It will be a completely new channel in the evening. It will stay as a business channel during the day time."

Some changes have already taken place. For instance, NDTV Profit has over the past months or so put together a special band from 9 to 11 p.m. calling it NDTV Classics. The best episodes of some of its old shows such as The World This Week, 24 hours, Ravish ki Report and Reality Bites are being featured under NDTV Classics.

Chandra says that the reason for telecasting them are two-fold: provide an interim base for the transition process as well as celebrate the completion of 25 years of the NDTV group. "A lot of people have been requesting us to air our old content. It serves two purposes this way," he says. What he has not mentioned is that it is helping keeping the channel's costs lower and possibly improving its bottomline. That's profitable thinking.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/golf-1.jpg?itok=dQEpUpHD
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zee.jpg?itok=fQdsjgfV
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gr.jpg?itok=OtLIYtWm
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/BARC.jpg?itok=ItV87DRS
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ranjana.jpg?itok=WG1gOAWs
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/rescue.jpg?itok=Eb-MYe92
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/smurf.jpg?itok=OSPCDkdg
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/tlc.jpg?itok=z2Et6wll
TLC to premiere Curvy Bride Boutique for plus size brides

TLC, India’s go to lifestyle channel, is all set to premiere the most popular and talked about UK based show Curvy Bride Boutique from 16th July at 10 PM.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/lallan.jpg?itok=FMCuiPWF
India’s leading New Age News Brand TheLallantop.com set to take Television by storm

New-age digital brand TheLallantop.com is about to take the television screens by storm.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories