inext gets new brand identity

MUMBAI: Bilingual compact daily inext has launched a brand new ensemble coinciding with the onset of New Year.

The tabloid has undergone a complete revamp in terms of content and design. A lot of new editorial fixtures have been incorporated to entice and engage the youth.

There will be updates about latest mobile apps for school going teen, to job opportunities for the young professionals. The presentation and styling of the content has been switched to a higher side, with a new font, aggressive packaging and racier headlines, the company said.

inext COO and editor Alok Sanwal said, "The facelift has been given to impart the young readers a taste of unique reading experience in terms of distinctiveness of news, quality of information and entertainment quotient. i next now has an accentuated youth feel and I am sure it shall be closer to their hearts and more in conjunction with their needs and aspirations."

The design and layout has also changed to a more user friendly one. The website of i next- has also undergone changes and is coming up with a sleeker version of the youth infotainment junction. A lot of new fixtures for engaging and connecting with the young audience have also been introduced.

"Lot of crucial and quick changes have happened in the last 5-6 years in the print/digital industry. Most of them are triggered by the young audience who is now savvier, smarter and more aware. Therefore, continual innovations in terms of content marketing are needed to reach them and give them the content they want, in the way they relish," Sanwal added.

Emphasising on inext‘s upcoming audience engagement initiatives, Sanwal believes that social media plays a key role in connecting to its readers. "Engaging the young audience is not a virtue anymore, it is the need. Social media being the catalyst is also the key tool to cultivate and measure their reading habits, pattern and behaviour. The latest avatar of i next, both digital and print imbibes a plethora of avenues for this relationship building by providing new reader connectivity initiatives."

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