BBC Sport launches mobile app in the UK

MUMBAI: BBC Sport has launched a mobile application for iPhone and iPod touch devices in the UK. The free app brings together BBC Sport’s coverage to deliver news, live scores, stats, commentary and analysis on-the-go.

Arriving in time for a start to the 2013 sporting calendar, the app’s customisable menu allows users to keep up with sporting events - from breaking football transfer news and gossip, to live text coverage of the Premier League, Rugby Union Six Nations championship and the upcoming F1 season.

A new mobile football live scores section has been introduced allowing you to follow the action, whether you’re at the match or out and about. It provides a league-by-league overview of the latest scores and goal scorers at a glance, with dedicated match pages for more in-depth information, bringing together starting line-ups, match stats, live text commentary and the post-game report.

In addition, a new fixtures and results section has been developed to help users keep on top of all the UK and international football competitions, by simply selecting any day in the season from the app’s calendar. There’s also access to live streams from Radio 5 Live and Radio 5 Live Sports Extra for even more great sports coverage.

Other features, including live and on-demand video highlights, and an application for Android devices will be introduced soon.

The rapid growth of smartphones over the last few years has made mobile a particularly important platform for BBC Sport audiences. Mobile devices account for a third of BBC Sport’s total traffic, rising to over 40% at weekends and peaking at 45% on Saturday afternoons, as the nation accesses the final scores from wherever they may be.

BBC Future Media executive product manager for sport Lucie McLean said, “Through the huge success of the Olympics we know that audiences love to access sport services through both mobile browser and apps. The new BBC Sport app builds on the success of London 2012 to give users an even easier way to get the content they love, whether it’s checking out how their team got on, following live text updates on the day’s sporting action or catching up with the latest news.”

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