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MUMBAI:
Multi Screen Media (MSM) has decided to simulcast the season
6 of Indian Premier League (IPL) on its Hindi movie channel
Max as well as its sports channel Six.
The
IPL will be available on a High Definition (HD) feed in English
and a SD feed in Hindi on Six and a Standard Definition (SD)
feed on Max.
MSM
COO N P Singh said, "With the simulcast of the Indian
Premier League 2013 on Max and Six, we aim to reach out to
millions of more viewers spanning the nation. Through this,
we hope to take the popularity of IPL 2013 to the next level."
Six,
which has been positioned as a sports entertainment channel,
was launched on 7 April last year during the IPL.
MSM
expects the distribution of Six to strengthen with the telecast
of the IPL on the sports channel. Six has yet to fully settle
down on distribution networks.
Six
had recently signed two new deals to strengthen its presence
on direct-to-home (DTH) platforms. The channel is now available
on Tata Sky, Airtel digital TV, Videocon d2h and Dish TV.
Gaurav
Seth, who recently moved to Sony Entertainment Television
as marketing head, will continue to handle the marketing of
IPL to maintain continuity. He was handling the marketing
of IPL as marketing head of Max.
The
IPL will be held from 3 April to 26 May involving nine teams
and 76 matches. It will have a new title sponsor in PepsiCo
and a new IPL team in SunRisers, the Hyderabad IPL team.
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