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MUMBAI:
South African sports broadcaster SuperSport has acquired the
television, mobile and internet rights deal with the South
African Football Association (Safa).
As
per the terms of the agreement, SuperSport has acquired exclusive
pay transmission rights in South Africa and sub-Saharan Africa.
It will broadcast all home and away “friendly” matches
which the South African national team participate in during
2013.
The
agreement also includes pay broadcast rights to other Bafana
Bafana (as the South African national team is known as) matches
that Safa has jurisdiction over, Banyana Banyana fixtures,
men's and women's national age-group teams and other Safa
content, including development and grassroots football.
The
deal commences with the important Bafana Bafana Afcon warm-up
fixtures to be played against Norway in Cape Town and Algeria
in Orlando on 8 and 12 January, respectively.
SuperSport
CEO Happy Ntshingila said, "The World of Champions is
very pleased to add Safa’s content to our wide array
of football and other sport. This is an extremely significant
year for Bafana Bafana and we are proud that our subscribers
will be able to support our national team through our exclusively
live and high-definition broadcasts.”
Robin
Petersen, the new CEO of the Safa Development Agency, added
his positive views about the conclusion of the contract: "We
have wished, for some time to have our product broadcast by
SuperSport, which is a leading and world-class sports broadcaster.
The revenue derived from this deal will assist Safa with its
development plans and afford substantial further exposure
for our brand on the various platforms that SuperSport broadcasts
on. l bring these features at virtually no extra cost."
There
is an immediate need for local stations to have viewership
data across mobile devices in order to determine how consumers
are interacting with live mobile TV.
Rentrak
has the unique ability to integrate massive amounts of mobile
viewing activity with the linear viewing behaviors from a
correspondingly massive linear viewing database. This combination
will provide a better understanding of how best to incorporate
mobile for future campaigns and advertising initiatives.
“Live
mobile TV is an emerging medium, so it’s critical that
we take the necessary steps to ensure it will scale as traditional
TV has over the years. This new data will provide valuable
insight into consumers’ mobile viewing habits, which
will be leveraged to drive continued growth for the ecosystem
of devices and applications enabling live mobile TV,"
said MCV co-General Managers Salil Dalvi and Erik Moreno
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