MUMBAI: Cable and satellite (C&S) television has posted double-digital growth in 2012, according to the latest figures by Indian Readership Survey (IRS).
The C&S sector‘s reach grew from 488.642 million in second quarter 2012 to 499.437 million in the third quarter. It saw a 10.5 per cent compounded annual growth rate (CAGR) from Q1 to Q3 in the calendar year of 2012, according to the findings of IRS Q3 2012, released by the Media Research Users Council (MRUC) and Hansa Research.
Media consumption for Internet continued to show the fastest growth at 27.5 per cent CAGR from 2012 Q1 to 2012 Q3. The users climbed from 39.94 million in Q2 to 42.32 million in Q3 of 2012.
The reach of television also showed positive growth from the second quarter’s 563.43 million to 571.426 million in the third quarter. The CAGR of the reach of television for the same time period is 6.1 per cent (Q1-Q3).
Radio saw a CAGR of 6.4 per cent, with increase in listenership from 158.165 million in Q2 to 159.820 million in Q3.
Meanwhile, cinemagoers grew at a CAGR of 17.2 per cent to 81.4 million in quarter three as compared to 79.25 million in the second quarter.
Newspaper readership grew by just 0.7 per cent CAGR with its reach increasing from 352.004 million in Q2 2012 to 353.33 million in Q3 2012.