MUMBAI: Times Television Network (TTN) Tuesday said it has launched Times Now and Zoom in Canada on Cogeco Cable to take the international reach of the two channels to 45 countries across four continents.
TTN will be extending its international presence further this year with its launch in Europe.
With a mix of localised marketing and programming events in respective international markets, TTN aims to strengthen connect with the Indian diaspora.
TTN MD and CEO Sunil Lulla said, "Times Television Network has found great resonance with the viewers from the Indian Diaspora. Despite having launched only quite recently in some of the markets, the brands have gained the same stature and respect as they have here. We expect to penetrate more geographies shortly."
TTN is also in discussion with other content owners and broadcasters in India and South Asia for alliances that will see TTN taking its content and channels to other markets.