Zee TV, Zeel's Hindi general entertainment channel, has become
a 24/7 service offering in Canada for the first time with
the launch of Zee TV Canada, the American subsidiary of the
Indian media and entertainment major said.
TV, which had discontinued its deal with Asian Television
Network (ATN), has signed a distribution deal with Canada's
largest distributor of third language television services
Ethnic Channels Group (ECG).
TV Canada will be available on Rogers, Bell and Telus starting
from 1 February, Zee Americas said in a statement.
Americas CEO Suresh Bala commented, "The impact and growing
importance of the South Asian diaspora in Canada cannot be
overstated. And with the launch of Zee TV Canada, we are now
in a position to address this significant opportunity.
has and continues to remain the leading South Asian media
brand globally. 650 million viewers in 169 countries around
the world are testament to its popularity. We are fortunate
to have found an energetic and progressive partner in ECG
and we are confident that this partnership will help us to
exponentially grow our business in Canada."
the largest distributor of international TV in Canada, the
launch of Zee TV is a great addition to our Group," added
ECG President Hari Srinivas.
now has six channels in Canada catering to the diverse group
of viewers which includes ETC Punjabi, Zing, Zee Salaam, Zee
Tamizh and Zee Cinema.
had signed an agreement with Zeel (then Zee Enterprises) in
2001 securing the exclusive rights to programming from Zee