MUMBAI: Multi Screen Media (MSM) has taken the plunge into
the digital space with the launch of its multi-platform
Video-on-Demand service, Sony Liv.
the youth, Sony Liv will serve as the online destination for
content from the Sony stable Sony, Sab and Max. The
Sony Liv application is available globally for free online
on Sonyliv.com, for download on major app stores iTunes
and Google Play (Android).
from enabling viewers to view current shows, Sony Liv will
also gives them a chance to go back in time and watch past
episodes of shows from Sonys programming archives on
Liv Classics. Liv will also showcase a large archive going
back 17 years of movies and special events like Stardust and