A multimedia campaign to support the product will launch in
a few weeks time. The theme will revolve around the product
looking to redefine Smartphone experience for consumers. The
product is a Dual Sim smartphone. The Smart Dual SIM feature
provides total communication flexibility, allowing users to
manage two phone numbers from a single phone.
at the launch Samsung Mobile, VP Asim Warsi stated, "Bigger
screen phones are gaining acceptance. Our aim is to drive
smartphone acceptance in the country. In three years we have
sold over 10 million smartphone devices. We have a 40 per
cent share in the mobile handset category and a 45 per cent
share in the smartphone category in the country.
year our aim is to consolidate our leadership. The Galaxy
Grand is revolutionary not only in terms of the great Smartphone
experience that it provides but also in terms of its value
proposition. I feel the Galaxy Grand will further fuel the
growth of the Smartphone market in India and will especially
delight consumers looking for a great Smart Dual SIM phone.
The Galaxy Grand best meets the growing consumer preference
for a large screen device that gives them a great multimedia
experience and superior performance."
product is priced at Rs. 21,500. As a special introductory
offer, the device comes with a Flip Cover in the box and users
can download music and movies through 'My Services' worth
Rs 8000 free along with 50GB Dropbox space. Vodafone users
also get 2GB data download free per month for two months.
aim to make the smartphone more mass. But success in this
space is not just about price. It is also things like the
after sales service network, quality of experience. Samsung
also offers Smartphone Cafes. The aim is to give consumers
the best possible experience. Another key to success is to
have products that are locally relevant through content services,
apps, said Warsi.