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Mumbai:
Big CBS Love is all set to air the 12th season of the singing
reality show ‘American Idol’, concurrent with the
US.
American
Idol season 12 will premiere on 18 January and will air every
Friday and Saturday at 9 pm.
To
be hosted by Ryan Seacrest, the show will be judged by Mariah
Carey, Nicki Minaj, Keith Urban and Randy Jackson.
Big
CBS business head Anand Chakravarthy said, “Staying true
to our promise of providing the latest and hottest content
to our viewers, we are really excited to present viewers with
the unique opportunity to watch American Idol Season 12 concurrent
with the US. Keeping in mind the current scenario post-DAS,
the show will reach a larger audience base across consumer
segments, while simultaneously offering marketers an excellent
platform to reach out to their target audiences.”
The
latest season of American Idol will witness a re-jig with
small-towners being able to be a part of the show through
the ‘AI Small Town Audition Bus Tour’ which will
visit 10 small towns in USA.
The
season will go digital with the ‘Nominate An Idol’
Program which enables friends and family members to secretly
nominate introverted singer hopefuls through a video helping
them proceed to the next round.
Big
CBS Love is promoting American Idol Season 12 heavily through
a 360-degree marketing campaign which reaches out to audiences
through multiple touch-points like print, radio, electronic,
OOH and digital mediums.
The
channel will also host an online talent hunt for aspiring
singers called ‘Love To Sing’ with Talenthouse.com
which will allow fans from across the country to be a part
of the American Idol experience. The winner of the ‘Love
to Sing’ contest will get the unique opportunity to witness
American Idol Live in Los Angeles, USA.
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