Technology

Netflix adds animated and live-action content for its kid's bouquet

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MUMBAI: Time Warner subsidiaries Turner Broadcasting System and The Warner Bros. Television Group (WBTVG) have inked licensing agreements with Netflix which will allow US Netflix members access to previous seasons of animated and live-action programming from Cartoon Network, Warner Bros. Animation and Adult Swim, as well as the TNT serialized drama Dallas (produced by Warner Horizon Television).

Beginning 30 March, complete past seasons of Cartoon Network shows as Adventure Time, Ben 10, Regular Show, Johnny Bravo, and Warner Bros. Animation‘s Green Lantern will become available on the popular "Just for Kids" section of the world‘s leading Internet TV subscription service.

At the same time, Adult Swim shows, such as Robot Chicken, Aqua Teen Hunger Force, Sony Pictures Television‘s The Boondocks and the Emmy-winning Childrens Hospital from WBTVG‘s Studio 2.0, will be made available.

Coming exclusively to Netflix in January 2014 will be season one and two of the critically acclaimed Warner Horizon Television-produced TNT series Dallas.

"We are delighted that Netflix will become the exclusive over-the-top streaming subscription destination for past seasons of favorite Cartoon Network and Adult Swim titles. We‘re also thrilled to be able to offer the latest seasons of Dallas, one of the greatest all-time guilty pleasures," said Netflix Chief Content Officer Ted Sarandos.

"The industry has evolved so that TV Everywhere and subscription video on-demand services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand in the changing digital landscape. We‘re happy to offer our popular programming to Netflix members, as SVOD services have become another way to grow audiences and can introduce new viewers to our programming," said Turner Broadcasting SVP of program acquisitions Deborah K. Bradley.

"We are thrilled to continue our great relationship with Netflix giving their subscribers access to more and more of our programming. This represents another evolutionary step in the TV ecosystem working with Netflix, on the SVOD platform, to improve the consumer experience while being respectful of existing business models," said Warner Bros. Domestic Television Distribution President Ken Werner.

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