Television

Primetime OOH undergoes revamp

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 MUMBAI: Primetime Media's specialist out-of-home (OOH) media division Primetime OOH is in the process of revamping itself.

Primetime OOH has re-positioned itself as Prime Outdoors. The company has revamped its logo and brand to reposition itself as a trusted solution provider for the client's OOH needs. Next, it shall concentrate on fine tuning its marketing strategy and adding more clients to its clientele and building brand by creating opportunities, environments and events that educate, engage, entertain, interact and inspire the target audience.

The company also has a new CEO in Sanjay Somvanshi who has 13 years of experience across companies like Yamaha Audio/Jamo Speakers, Actis Technologies, TDI International, En Route Media and has cross functional expertise.

"We wanted to highlight the fact that we are an "Outdoors" company that can stand on its own mettle. We also wanted to use our own logo for the outdoor business to help establish our independent identity which is completely focussed exclusively in the Indian outdoor space. Our marketing strategy is to be completely aligned with our philosophy of providing innovating, cost effective media options to advertisers which helps them meet their business objectives. Our future plan for Prime Outdoors would be brand recognition," said Somvanshi.

On joining the company, Somvanshi said, "What intrigued me about Primetime was the fact that it is the first 'six sigma company' to have developed and implemented outdoor relevant systems and processes - PIPS (Prime Information and Process Systems), which enables one to deliver quality and benchmarked campaigns."

Primetime was an early entrant in the Television media who started by selling airtime on television serials and films on Doordarshan and other private satellite networks. By virtue of diversification, Primetime has expanded their business to include international marketing of airtime, Out-of-Home media solutions, and specialised mid-sized and small towns initiatives and more recently by launching initiatives in the digital space.

Prime Outdoors has developed scientific tools such as PRISMS (Prime Information and Site Management System), which uses market information in terms of its total potential, profile of the population and different media options exposed to these towns. It also offers web-enabled services, such as the online tracker, ensure complete transparency which helps clients to view and monitor their campaigns conveniently online.

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