US kids broadcaster Nickelodeon brings literary icon Peter
Rabbit to life with the debut of the CG-animated preschool
series Peter Rabbit on 19 February.
series is a fresh re-imagining of the popular Beatrix Potter
children's books based on Peter Rabbit, which have sold over
250 million copies worldwide and been translated into 35 languages.
Peter Rabbit features educational goals that encourage preschoolers
to learn problem-solving and interpersonal skills, self-efficacy,
resilience, positive re-framing and fostering an interest
in and respect for nature.
Preschool executive VP, production and development Teri Weiss
said, "This beloved bunny has touched families for many
generations and Nickelodeon continues his legacy with brand-new
Peter Rabbit stories for them to enjoy. This series captures
the spirit of Potter's timeless books, while adding high stakes
adventures to illustrate that with determination and friendship,
you can overcome even the toughest of obstacles."
series follows Peter, a mischievous, charming and brave rabbit
who overcomes obstacles, outwits predators and avoids danger.
Clever, resilient and funny, Peter Rabbit wants to grow up
to be just like his late father and carries his journal (a
guide to everything you to need to know to be a good rabbit)
on his fun and exciting adventures with his best friends Benjamin
Bunny and Lily Bobtail.
in Potter's Lake District, Peter lives in a world where behind
every rock there is a surprise to discover and where dangers
(be it a sly fox or bad-tempered badger) lurk around every