Technology

Amazon's Prime Instant Video greenlights children's pilots for production

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MUMBAI: Amazon Studios, the movie and series production arm of online retail major Amazon.com, has announced that five children?s test pilots have been greenlit for production. This announcement comes on the heels of the first pilot production commitment in December, which greenlit six comedy pilots, bringing the total number of Amazon Studios pilots currently in production to 11.

Once completed, all 11 pilots will be posted on Amazon Instant Video, Prime Instant Video, Lovefilm UK and Lovefilm Germany for Amazon customers to watch for free. Viewer feedback will help determine which series Amazon Studios should produce.

Amazon Studios director Roy Price said, "Production is already under way for the first set of comedy pilots we announced last month, and now we are excited to add even more pilots to the list-five amazing preschool children?s series. Our children?s series come from industry luminaries with credits such as ?Blue?s Clues?, ?Sid the Science Kid? and ?Dino Dan?. We think parents-and our very youngest customers-are going to love the magical combination of entertainment and learning that they?ll discover in these children?s series."

Angela C Santomero (Blue?s Clues), creator and executive producer of the debut series, which is one of five children?s series to receive a pilot order said, "We are thrilled to be working with Amazon Studios on our pilot and can?t wait to soar into a creative arts curriculum with Creative Galaxy. We know that art can have a powerfully positive effect on children, and through our proven signature approach to preschool television, we will actively help young viewers learn how to think creatively in their own lives. Working with Amazon Studios has been fantastic, and we look forward to jumping into the production process."

Children?s pilots include ?Creative Galaxy? which is an animated interactive art adventure series, designed to inspire kids? creative thinking through crafts, story, music and dance.

Meanwhile ?Oz Adventures? is a problem solving series, Dot, Dorothy?s daughter, goes off to Oz everyday with the children of the beloved characters from L. Frank Baum?s classic book, The Wizard of Oz. In each episode, the yellow brick road leads Dot to a new magical location where she solves problems alongside her Oz friends.

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