Technology

3net reaches 40 mn households in two years

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MUMBAI: 3net, the joint venture 3D network from Discovery, Sony and Imax, has reached 40 million US households even as it approaches its second anniversary on 13 February

3net is available across five programme distribution affiliates, including DirecTV, Comcast, Service Electric Cablevision and Netflix.

In addition to the network?s specials, concerts and one-off documentaries debuted over the past two years, February also marks a programming milestone for 3net, as the network premieres its 13th 3D series.

3net said it has benefited significantly from the rise of 3D TV adoption, with 3D televisions currently in almost one quarter of all homes in the U.S. and industry forecasts for significant further growth in 2013. By contrast, HD television had achieved low single digit household penetration at the same point in its evolutionary cycle more than a decade ago.

3net president, CEO Tom Cosgrove said, "With 3D televisions already in nearly 25 million US households - and industry predictions of dramatic in-home 3D growth this year - we celebrate our second anniversary with a continued commitment to meeting the ever-growing consumer appetite for high-quality, original 3D television content.

"We?re proud to make our unique brand of immersive, original 3D programming available to more than 40 million US homes, and we look forward to further growth in the in-home 3D market as more consumers embrace the format - particularly as the electronics industry continues to include 3D as a feature available in nearly all of the new television models available to consumers this year, including every UHD/4K set coming to market."

3net also recently launched 3net Studios, with an overarching mission to fuel not only the flagship US channel service, but also to make the highest quality native 3D and 4K content available to consumers around the globe through a broad array of international distribution partners.

?Crazy Land? is a new original series which explores the great American subcultures and the unusual people who inhabit them. In the first episode, ?Real Life Super Heroes?, young people are donning masks and capes to create a new breed of true-life super heroes. These costumed crusaders are putting themselves on the front line, whether by confronting muggers, drug dealers or feeding the homeless.

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