BBC launches sports mobile app for international audiences

MUMBAI: BBC‘s international website has launched a sports mobile application for iPhone and iPod touch devices across the globe.

The free app will deliver news, live scores, stats, commentary and analysis on-the-go. An application for Android devices will be introduced soon.

The application has a customisable menu that allows audiences to keep up with their choice of sports providing breaking football news and gossip, live text coverage of the UK Premier League, Rugby Union Six Nations championship and the upcoming F1 season.

The application has new features like a mobile football live scores section that allows users to follow the action even though they may not actually be at the stadium. It provides a league-by-league overview of the latest scores and goal scorers at a glance, with dedicated match pages for more in-depth information, bringing together starting line-ups, match stats, live text commentary and the post-game report.

In addition, a fixtures and results section has been developed to help users keep on top of all the major UK and international football competitions, by simply selecting any day in the season from the app‘s calendar.

BBC Global News controller of digital and technology James Montgomery said, "Thanks to our responsive mobile site, the sports content we provide on mobile devices is already a large traffic driver for the BBC, which gives us a competitive edge in international markets. Now with the launch of our international sports app for iOS devices, we are giving users another simple way to get the content they love, whether it‘s checking out how their team have got on, following live text updates on the day‘s sporting action or catching up with the latest news."

Recently, introduced a new design so that the site will now automatically scale to fit different sized screens from feature phones, smartphones to any mobile/ tablet device up to 7" in size.

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