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MUMBAI:
Endemol India's big-ticket reality show Bigg Boss is set to
enter the regional space with ETV Kannada bagging the format
rights to produce it in Kannada.
This
shows a growing trend of big shows travelling to regional-language
markets. Star India, for example, has shown Kaun Banega Crorepati
(KBC) across many of its regional channels.
With
Southern superstar Sudeep as the host of the show, the Kannada
version will see its local newsmakers and celebrities from
all walks of life entering the Bigg Boss House.
Bigg
Boss Kannada will be aired on ETV Kannada in March.
ETV
Kannada Programming Head Parameshwar Gundkal said, "Television
content is all about story telling. It deals with emotions
and drama of everyday life. Bigg Boss deals with this fact
in by far, the biggest way. This is the best show available
for the viewers to get up close and personal with their favorite
celebrities."
Endemol
India CEO Deepak Dhar further elaborated saying, "Bigg
Boss has connected extremely well with Indian audiences because
it showcases reality in its truest, unadulterated form. Season
after season, it has been the talk of town and to maintain
the same amount of fanfare in its Kannada version, we have
incorporated a gamut of innovations and new ideas based on
our observations and learning from the Bigg Brother Format
world over."
The
group of celebrities who will be living together for 14 weeks
will bring out the best and worst in each other as they struggle
to keep their calm and survive in the Bigg Boss house confines.
The Bigg Boss house will not have any kind of entertainment
or sources of communication with the outside world.
With
cameras tracking their every move 24x7, the contestants will
have to do without basics that they hold dear like a television,
books, internet or their phones.
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