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HBO to launch broadband streaming service in Hong Kong

Indiantelevision.com Team

(27 February 2013 12:12 pm)

MUMBAI: HBO Asia has announced the Asia launch of HBO Go to now TV's HBO subscribers in Hong Kong.

HBO Go, a new broadband streaming service, enables subscribers to enjoy over 1,000 hours of HBO Original content on multiple devices including PCs, MACs, tablets and mobile devices (iOS and Android) anywhere, anytime. The service includes new episodes of shows such as 'Game of Thrones', 'The Newsroom', 'True Blood' and 'Veep' 12 hours after being shown in the US.

Winner of the Best On-Demand Solution at IBC 2012 in Amsterdam, HBO Go will make its Asian debut in Hong Kong on 28 February exclusively and free to now TV's HBO subscribers.

HBO Asia CEO Jonathan Spink said, "HBO GO is a versatile service enabling subscribers to maximise their HBO entertainment across multiple devices, whether at home or on the move, and Hong Kong subscribers of our long-term exclusive partner, now TV, are the first to enjoy this brand new broadband streaming service. With over 1,000 hours of quality HBO Original content to choose from, HBO GO subscribers will be spoilt for choice and can also watch the latest HBO shows 12 hours after US telecast. This helps combat piracy and gives subscribers an opportunity to catch the newest episodes of their favourite shows earlier."

PCCW MD TV, new media Janice Lee said, "We are excited to be the first in Asia to offer HBO Go and our customers will soon be able to access HBO's great movies and TV series anytime and anywhere. HBO Go complements our hugely popular now Player and other mobile apps for enjoying on-the-go content. With more than 1.4 million downloads of our apps, users are able to enjoy more than 25 live channels and 80 on-demand programmes.

HBO GO subscribers will have access to current HBO Original series as well as past series like 'Band of Brothers', 'Sex and the City', 'The Sopranos' and 'Rome' plus HBO movies, documentaries, comedies, family content, entertainment specials and more.

"HBO Go is packed with features all giving maximum choice to the subscriber. We will continue to update HBO Go with new features, for example, in addition to streaming content on HBO GO, downloading of content will be made available in the third quarter of 2013," added Spink.