Opera Software launches ad platform arm

MUMBAI: Norwegian-based Opera Software has announced the launch of its fully-owned subsidiary, Opera Mediaworks.

The subsidiary will focus on providing advertising, content distribution and monetisation services to the global mobile marketplace.

Opera Mediaworks claims to service more than 80,000 mobile sites and mobile applications, managing more than 50 Billion ad impressions per month and enabling more than $400 million of publisher revenue in 2012.

Making use of a variety of ad technology platforms and Opera’s mobile browsers, Opera Mediaworks is expanding Opera’s brand and presence, enabling a more open and efficient marketplace among mobile publishers and advertisers.

Opera Mediaworks enables brands to reach their target audiences while making it possible for consumers to find, use and purchase the mobile content and services most relevant to their interests.

Additionally, the company has also announced the launch of a new performance-based mobile advertising platform called Opera Mediaworks Performance, which provides advertisers with comprehensive tools to better reach their target audience and acquire new customers.

Based on the idea that mobile advertising should entice consumers to connect directly with the advertiser, Opera Mediaworks Performance facilitates real-time targeting and reporting on mobile ad campaigns.

Opera Mediaworks offers four service areas targeting advertisers, publishers, mobile operators and others that participate in the mobile economy. The services are- Ad mediation and Ad exchange services, Mobile ad agency and networks, Opera Mobile Store and Opera Payment Exchange (OPX).

With AdMarvel and Opera Mediaworks Ad Exchange, the advertising ecosystem can easily harness ad-mediation, ad-serving and real-time-bidding (RTB) technologies that bring everyone in the mobile advertising value chain to one common marketplace and participate in a public or private exchange, with increased transparency and control of advertising placement, the company said in a press statement.

According to Opera, Mobile Theory and 4th Screen Advertising are two of the leading premium mobile advertising networks spanning North America and Europe. Going beyond clicks and management offerings to advertisers, they enable some of the largest global brands to deliver rich media campaigns that engage and immerse mobile consumers.

Opera Mobile Store is a multi-platform app store which is accessible from any web-enabled phone; it offers a highly flexible white-label app-store solution for mobile operators, as well as handset manufacturers and distributors.

Meanwhile, OPX is a payment-enablement solution that reduces friction for mobile publishers, payment providers and mobile operators, while building trust towards consumers. OPX allows operators and storefronts to gain merchandising intelligence and lower costs and to monetise their offerings.

Opera Mediaworks EVP for consumer mobile for Opera Software and CEO Mahi de Silva said, “Opera has worked hard and smart to bring together a stellar portfolio of products and solutions to service all the various players in the mobile ecosystem. We are proud to launch the Opera Mediaworks brand to simplify our offering as the world’s largest mobile ad platform.”

Latest Reads
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories