Phanse is the editor of Jai Maharashtra while Tulsidas Bhoite and
Ravi Ambekar are the executive editors of the channel. The news
gathering for the channel has already begun with an active YouTube
channel and an online portal, which will also web stream the channel.
company is in talks with Aidem Ventures to handle ad sales. While
Yezdi Sodabottlewala, who was earlier with Sri Adhikari Brothers,
will head the distribution of the channel.
hunt for putting in place the editorial team at Sahana News is also
launch of Jai Maharashtra couldn't have come at a better time, feels
Khan, as the country is moving towards digitisation with three metros
Mumbai, Delhi and Kolkata already going digital.
Mumbai fully digitised, Khan reckons that the carriage cost for
the news channel has halved. "The distribution cost of Marathi
news channels has become 50 per cent because of digitisation in
Mumbai. In the second phase a lot of cities in Maharashtra are going
digital," he adds.
Hindi news channel requires a capital expenditure of Rs 700 million
to Rs 1 billion while the cost for running a regional news channel
is less than half of that, says Khan.
also revealed about the company's ambition to become a national
network by launching region-specific channels in future. "Sahana
Films has applied to the government for six more licences to launch
regional channels," he reveals.
Maharashtra Editor Mandar Phanse said that youth of Maharashtra
will remain the focus of the channel. The existing Marathi news
channels, he said, mostly cater to 45 plus age group.
channel also aims to give equal coverage to urban and rural issues
besides focusing on youth related issues like jobs and education.
Phanse also bemoaned the fact that Marathi news channels focus too
much on political issues.
want to represent the aspirations of the youth of Maharashtra with
our news coverage. Sadly, what we see today on Marathi news channels
is too much of political news which although required should be
backed by focus on issues that impact common man," avers Phanse.