Turner executive Rani Raad will become Executive Vice President
and Chief Commercial Officer, CNN International to head all
the commercial activities for the channel.
will be responsible for the commercial strategy and vision
of CNN International and will oversee its advertising sales,
content sales, business development, international research
and marketing activities. Additionally, Raad will keep his
current responsibilities, managing Turner Broadcasting's operations
in Turkey, the Middle East and Africa.
appointment follows a decision to directly align all of CNN's
international commercial activity into one organisation. It
comes as CNN demonstrates a clear leadership position in all
key independent viewing surveys, confirming CNN as a compelling
choice for viewers, which in turn makes it a highly attractive
association for commercial partners.
Broadcasting System International, parent company of CNN International,
President Gerhard Zeiler said, "We are simplifying the
organisation and establishing clear responsibilities. Rani
is the logical choice for this ambitious challenge due to
his track record leading CNN's global commercial initiatives
and his vast international network."
Raad said, "Aligning the commercial streams for the world's
leading international news brand will help us deliver best-in-class
solutions for our partners across all the diverse platforms
where CNN has become a valued and ubiquitous presence."