Technology

Vserv.mobi partners Marmalade to develop cross-platform toll

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MUMBAI: Vserv.mobi, a leading global Mobile Ad Network for app developers, publishers and advertisers, has entered into a partnership with Marmalade, the cross-platform development tool.

The partnership allows Marmalade‘s developers to enable app monetization using the Vserv AppWrapper in One Click, and also gain from the enhanced monetisation capabilities of the Vserv AudiencePro platform.

Developers have historically had to build native apps multiple times from scratch to cater to different mobile platforms. Marmalade‘s cross-platform SDK solves this issue by allowing developers to deploy a single codebase to run natively on a wide range of platforms, including iOS, Android, BlackBerry, Windows Phone 8, Windows and Mac desktop and selected Smart TVs.

By partnering with Vserv, Marmalade developers can not only run their apps across all platforms but also monetise them using the AppWrapper app monetisation platform.

Vserv.mobi Head - Global Marketing Binay Tiwari said, "This partnership comes at a very exciting time, as the Vserv AppWrapper has become even more powerful with the AudiencePro enhanced monetisation capabilities built right into it. Vserv and Marmalade are strategically aligned when it comes to addressing the problems of the developer community by making App development and monetisation simpler. We are committed to enabling powerful app monetisation for developers across all platforms and are confident that this partnership will help push forward the global developer ecosystem."

Marmalade CTO Tim Closs added, "At Marmalade we want to put the choice of how to produce and monetise apps firmly in the hands of developers. We‘re pleased to be adding Vserv.mobi to our partner‘s programme, and look forward to seeing how Marmalade developers choose to take advantage of the wide range of monetisation methods we offer through our SDK."

Founded in 2010, Vserv.mobi has been at the forefront of innovation in the Mobile Advertising sphere in line with its goal of becoming the number one mobile Ad network across emerging markets.

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