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Vh1 launches music streaming app with Hungama

Indiantelevision.com Team

(16 February 2013 4:50 pm)

MUMBAI: Vh1 has set foot on the digital space to launch a new generation app, Vh1 Pulse, which will help their fans to be in sync with their favourite tracks anytime of the day.

Powered by Hungama.com, Vh1 Pulse is a music streaming application on Facebook which will enable over 1.7 million fans of the channel to listen to Vh1's picks of the best international music. The application that went live this week is the largest Facebook community amongst international music in India.

On the application, all songs will be picked by Vh1 and fans can listen to the playlist specially created which includes the best of all English music. 'Pulse' will be the one stop shop for different genres of music and artists.

Fans can not only listen to Vh1's playlist but can also create a playlist of their own. They can pick and listen to tracks that their friends and other music lovers are listening to.

Viacom18 Media SVP and GM - English Entertainment Ferzad Palia says, "With a fan base of nearly 2 million ardent music lovers, this cutting addition to the Vh1 India Facebook page is part of our philosophy of 'Vh1 Everywhere'. Vh1 Pulse powered by Hungama, is a destination where our fans can hang out, listen to their favourite tracks, discover new artistes, chart toppers, create playlists and above all, share with their friends. We're sure our fans will get hooked on and love the experience."

Hungama Digital Media Entertainment COO - Consumer Business and Allied Services Siddhartha Roy added, "Social communities are the new media real estate for brands where they can increase interaction and engagement with their consumers. Vh1 and Hungama bring Vh1 Pulse - a one stop destination for great International Music spread across various genres. There is an increasing demand for International Music and Hungama is committed at satiating this need by powering this service via its platform and content."