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MUMBAI:
NBA All-Star 2013 will have global coverage, reaching fans
live in 215 countries and territories in 47 languages on their
televisions, computers, mobile devices, and tablets.
More
than 312 international media members from 46 countries and
territories – including Bulgaria, Kenya, Korea, Mongolia,
Qatar and Switzerland - will converge in Houston to cover
NBA All-Star from 15-17 February.
The
league has also added 11 new television partners for All-Star
this year from countries such as China, Georgia, Germany,
India, Russia and Tanzania.
The
convergence of television, digital and social media will make
this the most interactive All-Star ever for international
fans. More than 386 million fans globally will follow the
NBA on social media and for the first time the world feed
broadcasts will feature real-time tweets from celebrities,
NBA players and fans from all over the world at NBAAllStar.
NBA
LEAGUE PASS International will provide subscribers access
to live streams of the BBVA Rising Stars Challenge, State
Farm All-Star Saturday Night, and the 62nd NBA All-Star Game
on computers, tablets and mobile devices.
NBA
TV International will give viewers in 88 countries and territories
behind-the-scenes access at events during NBA All-Star 2013.
A
new free All-Star app, The Ultimate Guide to All-Star, will
provide fans globally with live scores, video, news, event
information, predictive gaming, and the fan voting for the
Kia NBA All-Star MVP award on computers, tablets and mobile
devices.
In
China, the NBA’s largest international market, NBA All-Star
2013 will be televised live nationally on CCTV5, regionally
through a network of partners, and streamed live or on demand
on Sina, Tencent and NBA.com/China. CCTV will also be capturing
All-Star footage for a new weekly two-hour show titled NBA
Prime Time that will debut on Feb. 21.
The
league’s 53 million social media followers in China on
Sina Weibo and Tencent Weibo – more than any other sports
league - will interact in real-time and cast votes for the
Sprite Slam Dunk champion and All-Star Game Most Valuable
Player.
NBA
All-Star 2013 will have unprecedented reach in emerging markets.
For the first time, Sony SIX and CNN India will be onsite
gathering footage and conducting interviews to give fans in
India an all-access look. Al Jazeera Sports will provide live
coverage throughout the Middle East; SABC will provide national
free-to-air coverage in South Africa; and ESPN and Space will
carry the action live in Brazil.
More
than 80 media members from Europe will be onsite including
six broadcast partners doing live commentary from Denmark,
France, Greece, Poland, Romania, and Spain. NBA Entertainment
and Prisa TV will produce a customized feed, presented by
BBVA for fans in Spain.
More
than 50 media members from Latin America will be onsite. Fans
throughout the region will enjoy comprehensive live coverage
on ESPN, Space, and Direct TV.
The
All-Star Game world feed broadcast will also introduce fans
to NBA Challenge - the NBA's newest real-time predictive game.
Fans will have the chance to answer a question about the game
in real-time to score points and be featured on a public NBA
Challenge Leaderboard.
The
first-ever NBA Digital Village at NBA All-Star Jam Session
will feature a sampling of international broadcaster commentary
from the 2012 All-Star Game. Fans will be able to watch an
edited version of the game featuring commentary in Turkish,
Mandarin, French, Spanish, Japanese and Arabic.
The
NBA has 15 international NBA.com sites offering customized
in-language content in markets such as India, Italy, Turkey,
the Philippines, Brazil and Africa. The league has 13 international
Facebook pages.
The
following television and digital partners will have sweepstakes
winners onsite for NBA All-Star 2013: beIN Sport (France),
RCS (Italy), DirecTV (Pan-Latin America) and ESPN Africa (Sub-Saharan
Africa).
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