the web premier, Star Plus is hoping to reach out to a large
number of digital audiences and create even more anticipation
for the eventual launch of the show on television. The premiere
will happen today at 3 pm.
Plus vice president marketing Nikhil Madhok said, Saraswatichandra
is a really unique love story and we feel that it will find
great traction amongst the youth. The promos for the show
have created a lot of buzz and we were flooded with requests
from people asking to bring forward the launch of the show
or give them access to more content. So we decided to do a
web premiere of the show, where the digital audiences will
get to see the show much in advance of its TV debut. Valentines
Day provided the perfect timing to do so for a love story.