(14 February 2013 12:36 pm) 

MUMBAI: On the occasion of Valentine’s Day, Star India’s Hindi GEC Star Plus will be premiering its upcoming romantic serial Saraswatichandra on the internet.

The show, which also marks ace director Sanjay Leela Bhansali’s entry into the television space, goes on air on 25 February. It will be aired from Monday to Friday at 7.30 pm.

With the web premier, Star Plus is hoping to reach out to a large number of digital audiences and create even more anticipation for the eventual launch of the show on television. The premiere will happen today at 3 pm.

Star Plus vice president marketing Nikhil Madhok said, “Saraswatichandra is a really unique love story and we feel that it will find great traction amongst the youth. The promos for the show have created a lot of buzz and we were flooded with requests from people asking to bring forward the launch of the show or give them access to more content. So we decided to do a web premiere of the show, where the digital audiences will get to see the show much in advance of its TV debut. Valentine’s Day provided the perfect timing to do so for a love story.”