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MUMBAI:
Cira Media, a provider of content across TV platforms which
currently has four English music channels under its belt,
has appointed Aidem Ventures as their media sales representative.
Clubbing
TV, Juke Box, ROCK TV & Dancetrippin are the four channels
which run tailor-made and extremely niche content targeted
at the youth.
Said
Cira Media founder-promoter Pallav Nagar, “Indian youth
is becoming increasingly aware of and consuming international
trends through platforms like the Internet. This can be seen
from the fact the Vevo – the leading online International
music destination ranks 7th among the most viewed Youtube
Channels in India. Besides, we have also seen an upsurge in
the number of solo concerts, tours and International music
events in India. The crowd attendance at these concerts too
has also multiplied over the years. Some of the biggest acts
in the world want to perform here. There is, without a doubt,
a big resurgence in the demand and consumption of international
music in India. On television, however we have just a handful
of channels offering International music and there is need
for such customised content. Numerous requisite artists are
making headway into India. In due course, we intend to offer
our niche music channels as a platform to broadcast their
events live so they can reach out fans from all across the
region.”
 Clubbing
TV is the first 24/7 TV channel exclusively dedicated
to electronic music, DJ & club culture. Clubbing TV offers
Music Videos with different thematics, Club Reports from the
hottest clubs and dance floors worldwide, Interviews with
the best international DJs plus Exclusive Video Shows, gravitating
all over the electronic culture. It runs exclusive quality
electronic music content from artists and labels all around
the globe. It is the official media partner of the biggest
electro festivals such as Amsterdam Dance Event, Juicy Beach
Miami, MN2S parties, International Music Summit in Ibiza,
Barcelona Summer Week and many more.
Juke
Box is a music channel that offers contemporary hits and
the best from the last 40 years, the greatest international
acts and the most popular European Artists. From the best
pop artists of the 70’s, through the stars of the 80’s
and 90’s, to the heroes of today, it plays high- quality
music as an aesthetic composition between classics and up-to-date
hits: From The Rolling Stones to Robbie Williams, from Eminem
to The Black Eyed Peas- from Tina Turner to Lady Gaga.
ROCK
TV is a channel is dedicated to rock music. Rock and metal,
alternative and indie, goth and punk, from AC / DC to U2,
from Nirvana to Rammstein and the Arctic Monkeys – ROCK
TV plays it all.
Dancetrippin
is dance music TV channel that delivers exclusive footage
from the hottest DJs at the best outdoor music events around
the world. Its main format ‘DanceTrippin episodes’
are live recorded DJ sessions straight from the DJ's mixer
and see the real time synced video from many cameras, both
strategically placed and freely roaming the party. The audience
gets a close view of the DJs like Armin Van Buuren, Carl Cox,
Roger Sanchez, Groove Armada, Fedde Le Grand and many more
as they mix, cut and scratch to the beat.
Why
did Cira Media decide to appoint Aidem as the media sales
partner for these channels? “Aidem has been a specialist
in the TV Advertising domain and we are looking at capitalising
on their expertise with this new arrangement,” said Cira
Media founder-promoter Manish Rach.
Aidem
Ventures director Vikas Khanchandani said, "As digitisation
progresses and more channels are launched, the Aidem sales
model makes sense for even more broadcasters. The association
will help Cira Media efficiently and effectively leverage
our robust media sales revenue management, while they focus
on delivering premium international as well as localised content
across the channels."
Aidem
Ventures EVP Kaushal Dalal added, “This is great news
for Aidem and with this deal coming through, we now have a
more comprehensive package to offer to our advertisers and
agencies. From the marketing perspective, this is a good turn
for brands and advertisers targeting the urban youth. They
can now employ a better channel mix to reach out and engage
with their audiences.”
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