MUMBAI: Search engine giant Google has released new insights
into Indias audiences on YouTube that reveal major opportunities
for brand advertisers. More than 70 per cent of YouTubes
viewers in India are under the age of 35, while 72 per cent
have a college degree or higher, according to an online survey
by Google of more than 2000 Indians.
research paints a picture of a new type of consumer Google
terms Generation C: a young, tech-savvy group of trendsetters
who define whats popular in content and culture. This
group thrives on 4Cs, each of which represents an opportunity
for brands to reach and engage Gen C on YouTube.
YouTube users are deeply engaged with online video, spending
hours watching, creating and uploading video on YouTube and
creating opportunities for advertisers to engage with this
prized demographic in the process.