Kids spent more than $1.5 bn on digital gaming across 7 key markets

MUMBAI: Children are increasingly important drivers of digital gaming consumption. In the first half of 2012, kids in the US, UK, France, Germany, Australia, South Korea, and Japan spent more than $750 million on different digital gaming activities, including downloading mobile gaming apps, purchasing virtual items in free-to-play computer and mobile games, subscribing to premium memberships, and acquiring digital games and DLC content for console and portable game devices.

With growth accelerating, this will translate into over $1.5 billion for the year in these markets, according to GameByte, a syndicated global research product from Interpret which studies digital gamers ages 6-64 in ten global markets, including high-growth emerging markets China, Brazil, and Russia.

“Among the 112 million kids in these markets, 86 million have adopted at least one form of digital gaming and the majority of them have spent money on their hobby. Despite the impressive aggregate numbers, an average kid in the aforementioned seven countries only spent $25 on digital games in a six month time frame, disproportionate to the amount of time they spent on such content, suggesting a significant monetisation opportunity," said Interpret VP of Research Yuanzhe (Michael) Cai.
Mobile games, already accounting for one third of digital gaming revenue, are important growth drivers given the rapidly increasing penetration of smartphones and tablets globally. “In addition to apps and in-game items, smart toys that combine physical toys, virtual gaming worlds, and mobile devices, such as Skylanders Lost Islands from Activision, Mattel’s Apptivity, and Infinity Project from Disney, will propel the industry forward. Let’s also not forget about the huge market in China, where close to one half of these young digital gamers reside," commented Cai.

GameByte is a research product designed to understand cross-platform digital gaming adoption and behaviour across global markets.

It includes market and revenue sizing, as well as attitude and behaviour data for digital gaming business models including downloadable game apps and in-app purchases, subscription MMOs, freemium online games, downloadable content (DLC) on consoles, casual games, and social games. Kids 6-12 and teens/adults 13+ are included in the sample, and countries covered include US, UK, France, Germany, China, Japan, Brazil, Australia, South Korea and Russia. GameByte is available as a subscription, or you can purchase custom data or reports.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories