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MUMBAI: Hungama Digital Media Entertainment (Hungama), India's
leading digital entertainment company, has formed a joint
venture with Gameshastra, India's largest game studio, to
create multi-platform games for the Indian market.
The
new alliance brings together Hungama's strengths in digital
entertainment, with expertise in the area of mobile and online
gaming and Gameshastra's expertise in game development to
deliver localised games across various platforms.
Speaking
on the alliance, Hungama MD & CEO Neeraj Roy said, “The
concept of gaming has caught on across the world and is gaining
rapid pace especially in the mobile and connected devices
environment. Through our partnership with Gameshastra, we
will create a bouquet of games that are engaging and addictive
for the average gaming enthusiast. We hope to provide them
with the ultimate gaming experience in the comfort of whichever
connected environment they choose.”
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