Hungama, Gameshastra form JV to launch games for Indian market

MUMBAI: Hungama Digital Media Entertainment (Hungama), India?s leading digital entertainment company, has formed a joint venture with Gameshastra, India?s largest game studio, to create multi-platform games for the Indian market.

The new alliance brings together Hungama?s strengths in digital entertainment, with expertise in the area of mobile and online gaming and Gameshastra?s expertise in game development to deliver localised games across various platforms.

Speaking on the alliance, Hungama MD & CEO Neeraj Roy said, ?The concept of gaming has caught on across the world and is gaining rapid pace especially in the mobile and connected devices environment. Through our partnership with Gameshastra, we will create a bouquet of games that are engaging and addictive for the average gaming enthusiast. We hope to provide them with the ultimate gaming experience in the comfort of whichever connected environment they choose.?

Through the joint venture with Gameshastra, Hungama will bring their exclusive IP across various genres - Bollywood, celebrities, sports, and lifestyle, in console gaming and games for the iOS and Android platforms.

Hungama?s expertise in content development for the digital platform will be coupled with Gameshastra?s strength in sales and distribution of games across mobile, web portals, DTH, Smart phones and feature phone devices.

Gameshastra CEO Prakash Ahuja said, ?The sophisticated devices and seamless connectivity has brought us to a whole new age of gaming. This partnership between Hungama and Gameshastra will strive to provide this new age gaming experience across genres and platforms to the Indian audience. We see a huge demand, for localized content and our partnership shall definitely be the starting point of an emerging trend in the Indian gaming arena.?

Gameshastra is India?s leading game development studio with expertise in game development across platforms like PSP, PS2, PS3, Wii, Nintendo DS, Android, iPhone, iPad, Facebook, Xbox 360, and PC/Mac. They have developed titles like DesiAdda and Cart Kings which are still popular on PS2 platform.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories