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BENGALURU:
The second season of the Tamil version of the popular Kaun
Banega Crorepati (Who wants to be a millionaire) Neengalum
Vellalam Oru Kodi’ (NVOK) will start on Vijay TV on 11
March.
The new host for the show this season is film actor Prakash
Raj, who makes his television debut with NVOK and replaces
the first season’s host Tamil actor Suriya.
Vijay
TV GM K Sriram says, “Prakash Raj’s interpretation
of the game will be the USP of this season. We are confident
that this season will be a bigger success that the last one.”
Like last year, the second season of NVOK will run over 90
minutes every Monday to Thursday between the 8-9.30 PM primetime
slot. The title sponsor for this year is ITC’s brand
Sunfeast with Jos Alukaas, Tata Docomo, Arun Excello, MIOT
Hospital as associate sponsors.
Sources
at Vijay TV say that the marketing activity for NVOK has been
widened to cover the entire state of Tamil Nadu with massive
publicity that has taken the show to the next level. The promotions
of NVOK began with a bang with the widely appreciate ‘4321’
campaign (‘4 3 2 1’ which refers to 4 options, 3
lifelines, 2 you & me, 1 crore). There are more exciting
promotional plans that are lined up as part of the extensive
marketing plan, the sources add.
The call for entry mechanism to participate in the show was
announced on Vijay TV a couple of months back. Since then
thousands of viewers and huge fans of the show gave raving
response to participate, the channel claims. Audition process
were held at Coimbatore, Trichy and Chennai.
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