Music lovers up for a 100-hour treat

MUMBAI: In a first, Insync - a 24x7 television channel dedicated to Indian classical music - has completed creating 100 hours of rich musical content featuring both maestros like Pandit Shivkumar Sharma, Pandit Hariprasad Chaurasia, Ustad Rashid Khan, Ustad Shahid Parvez and Pandit Rajan Sajan Mishra, and up-and-coming artistes.    

As part of the project, nearly 70 artistes have recorded their music with Insync, giving it an edge over others of its ilk. With this, the library of Insync video content stands at approximately 300 hours.

Says Insync founder and managing director Ratish Tagde: “Being a niche channel, it is a very big achievement for us. Here, we are not talking of 24-25 hours of content, but huge 100 hours of content. And it is arguably the largest repertoire of high quality video content in the various forms of classical-based music genre. Indian classical music lovers are spread across the world and the channel has already gained popularity across the globe.”

What are Insync’s future plans? In the near future, the channel wants to generate a substantial part of its subscription revenue from the international market. Add to it, it has closed a deal with an OTT platform on a ‘fixed fee per box’ basis, ensuring its presence across the world in all major markets.

“The Indian subscription market will take some more time to get into a content-driven mode therefore, once the distribution market stabilizes towards this direction, Insync is hopeful of attracting a huge number of classical-based music lovers from across India as subscribers,” adds Tagde.

Launched on Independence Day this year, the channel showcases the rich tradition of Indian classical music through vocal, instrumental, dance and fusion formats and is available with multiple system operators (MSOs) including Hathway, Incable, Den, GTPL, Fastway and Digi Cable.

Latest Reads
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories