SoHo Square launches TVC for Stop Not Stixz

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NEW DELHI: A new television campaign has been launched by Perfetti Van Melle India (PVMI) to popularise its new ‘Stop Not Stixz’ in addition to the existing two variants – Golz and Disks – in its ‘Stop Not’ confectionary items.



The 35-second commercial created by SoHo Communications focuses on establishing the irresistible taste of the product that one gets hooked onto.



Soho Square Mumbai ECDs and creative heads Anuraag Khandelwal and Satish deSa said, “However old we boys get, once dad is in the room, he gets the remote to watch what he pleases - which has to always be something very very boring. Protesting is futile. We showed youngsters how to turn this power equation on its head. With the addictive power of the new Stop Not's Stixz."



The TVC highlights a situation that possibly happens in every household in India, which is the fight over the TV remote. The story has two brothers who to get the remote back, distract the father with a packet of Stop Not Stixz. He unknowingly tries the snack but gets hooked onto the taste and finally gives up his remote and the power to watch his favourite programme for a packet of Stop Not Stixz.



Perfetti Van Melle India snacks business head Samit Srivastava said, “It was an interesting way to communicate Stop Not Stixz. The situation is extremely endearing, real-life and something every kid can relate with. We are extremely confident about the new brand and are sure that the new TVC will help generate excitement amongst kids.”

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