Television

GroupM wins highest number of awards at Yahoo! Big Chair 2013

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MUMBAI: GroupM agencies won the highest number of awards at the Yahoo! Big Chair Awards 2013.



While GroupM Interaction won the gold for the best use of technology for the Heineken Inner Voice campaign, Maxus India won four awards including three silvers and one bronze. The silvers were won in the following categories: ?Best content Marketing Award? for the Mentos Riddle campaign, ?Best Use of Display? for Mathrubhumi and ?Best Use of Mobile Advertising? for the Tata Sky campaign. MEC Global took home one bronze for the Colgate Mahakumbh Mela activity.



?We are extremely delighted with the awards we won at the Yahoo! Big Chair 2013. Over the last year the digital teams across the GroupM agencies have been winning an award every other day, a testament to the great work and innovations the teams are churning out for our clients. It is great to end the year with six more awards to add to our tally of 204,? said GroupM Interaction south Asia managing partner Tushar Vyas.



Added Maxus head of digital Unny Radhakrishnan, "We are happy for the continuing recognition of our work and also that these awards span different verticals in digital as well as a wide range of brands.?



The GroupM agencies manage the digital and integrated communications mandate for some of the country?s most iconic brands including Vodafone, Google, Star TV, Tata Sky, Nokia, Kellogg?s, Colgate, Aditya Birla Group, Castrol, United Breweries, Pepsico, Uninor, Domino?s Pizza, Britannia and Havell?s to name a few.

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