Canon India targets digitising Rs 3000 crore photo print market with DreamLabo 5000

BENGALURU: Canon India (Canon) announced its entry into the Rs 3000 crore photo printing market in India, and more specifically the Rs 300 crore digital printing market with the introduction of the USD 500,000 (About Rs 3.2 crores) priced DreamLabo 5000 commercial inkjet printer equipment, with the intent of targeting the retail photo and album printing industry. This launch makes India the first country in South Asia where the DreamLabo 5000 machine is being installed says the company.

Canon India President and CEO Kazutada Kobayashi, said, “Canon has always been at the forefront of bringing innovative products to customers. With this latest business entry, we are hoping to strengthen our ability to meet the printing needs of professional and wedding photographers. With the DreamLabo 5000, we clearly want to establish innovation leadership in India. For us at Canon India, this is not just a new machine, but the technology that can revitalise the entire industry and open up substantial new business opportunities. Canon is setting a new benchmark for the production printing of high quality photos with this launch.”

Globally, DreamLabo merchandise has been positioned as premium item. The company is following a systematic approach with DreamLabo 5000. It started with a leading photolab in each region and then expanded the presence in that country or region. Its first customer for the DreamLabo 5000 in India is Bangalore-based 100 year old, 22 photo lab store chain G K Vale. G K Vale clocks revenues of about Rs 50 crore annually.

GK Vale Managing director Anand Sukumar said to, “DreamLabo 5000 will help our bottom line, and will not make a very major impact to our bottom line. We have received a good response and may even buy a second machine.”

A campaign is being planned by both Canon India and G K Vale to attract commercial clients. Some of the ideas being mulled at Canon are including a small flyer or a booklet with each of the 20,000 digital SLRs’ that it sells monthly, in-store promotions at Canon Image Squares, among others. Industry sources reveal that Canon India is likely to spend around Rs 0.75 crore to Rs1 crore during the next calendar year towards above the line (ATL) and below the line (BTL) activities for promotion of its partners such as G K Vale. Canon India spends around Rs100 crore towards brand building, marketing, ATL and BTL activities. Dentsu handles the creative duties for Canon India.

GK Vale spends about Rs 1 crore annually, but with the installation of the DreamLabo 5000, it will double its advertising spends on social media, print and outdoor and local radio.

Commercial printing business contributes just about Rs 95 crores or 5 per cent to Canon India’s top line, revealed Canon India executive vice president Alok Bhardawaj. Canon expects revenue of just Rs15 crore during the next calendar year and is targeting revenue of Rs100 crore from this stream over a five year period.

Latest Reads
Pitch Madison report forecasts 2018 digital adex growth at 25%

MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017. The report also predicts the advertising growth in 2018 to be around 12.03 per cent thereby adding Rs 6,392 crore to adex to...

MAM Marketing MAM
Net sensation Priya Varrier promotes Pringles

At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world's second-largest potato chips player Pringles created a frenzy by striking the right chord with singles!

MAM Marketing Brands
Digital takes centre stage on tepid Valentine's Day for brands

MUMBAI: Love has been in the air and on the internet all week. Valentine’s Day is no longer about just a day you spend with your loved one but is rather a week-long affair of gifts and celebration. Valentine’s Day has become no less than a festival in India, a country that takes much pride in its...

MAM Marketing Brands
Unibic awards media duties to Mindshare

MUMBAI: Unibic, a renowned name in the cookie industry has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare...

MAM Marketing Brands
Happy mcgarrybowen to handle BharatBenz's creative and media mandate

MUMBAI: Happy mcgarrybowen has been selected by Daimler India Commercial Vehicles (DICV) as the agency on record for its BharatBenz brand, known for its range of modern trucks and buses. The appointment followed a multi-agency pitch held in Chennai. Happy mcgarrybowen, the creative agency from the...

MAM Marketing Brands
iCubesWire bags digital mandate for AMB Group

iCubesWire,a digital marketing solution and concept provider has bagged the digital media mandate for AMB Group, a renowned real estate developer of Delhi NCR.

MAM Marketing Brands
Rado brand ambassador Hrithik Roshan opens new store at Delhi Airport

Bollywood megastar Hrithik Roshan was the guest of honour at an exciting event to open Rado’s stylish new monobrand store at Delhi IGI Airport today.

MAM Marketing MAM
Diamond Producers Association launches V-Day campaign

The Diamond Producers Association (DPA), an international alliance of the world's leading diamond mining companies, has launched its second film as a part of their integrated marketing campaign ‘Real is Rare. Real is a Diamond’.

MAM Marketing MAM
APOS 2018: speakers & themes unveiled for annual summit of local, regional & global leaders In media, entertainment & telecoms

HONG KONG/SINGAPORE: Some of the biggest brands across the local, regional and global media, entertainment and telecommunications industries will participate at this year’s APOS summit, hosted by Media Partners Asia in Bali, Indonesia from April 24-26. APOS 2018 brings together key players across...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories